Brand Positioning
Grow your brand by leveraging our branding expertise. We craft a unique positioning strategy that resonates with your audience while optimizing your website with compelling content and effective user experience.
Why is Brand Positioning important for your business?
To define your unique proposition
To make all of your decisions consistent with your brand
To identify the key technical, functional, and emotional attributes of your brand
To differentiate yourself from the competition
Brand Positioning Development
We idenfity attributes of your product or service and turn them into a cohesive brand positioning that makes you stand out from your competition.
Technical
Technical attributes are the features and benefits that make a brand unique.
For example, a company might have a new technology that makes their washing machines more energy efficient.
Functional
Functional attributes are the ways we meet your needs.
For example, we offer excellent customer service and a wide range of products.
Emotional
Emotional Attributes: Brands evoke feelings, like innovation or trust.
For example, Customers feel excited and confident with Apple.
Brand Positioning Service Examples
Beanstalk Insight offers a set of strategic services that help businesses identify and establish a unique position in the marketplace.
Core Values and Goals
We help you identify the mission of your company, its values, your vision for your business’s future, and how you are going to grow.
Competitive Analysis
Let us identify your strengths, weaknesses, opportunities, and threats. These will allow you to understand how you differ from your competition and focus on your key success factors.
Customer Needs Gap Analysis
Feeling like your competitors are all offering the same thing? We can help you stand out by meeting your customers’ needs in a way that no one else can.