Customer Insight
Without a thorough understanding of your target audience, competitors, and industry, it will be difficult to craft an effective marketing strategy. That’s where Customer Insight comes in.
Examples of Customer Insight services we offer to small businesses:
Audience Interviews, Profiles & Insights
Customer Journey Mapping
Newsletters featuring promotions and service updates to boost sales.
Competitive Analysis
Industry Analysis & Updates
A company’s capabilities to introduce your team and highlight their strengths.
Process for conducting Customer Insight
Beanstalk Insight’s process helps companies uncover the insights they need to make better marketing and business decisions.
Purpose
Clearly articulate your goals and objectives
Methodology
Choose the research method that best aligns with your goals and objectives.
Evidence
Gather data from customers using a chosen research method, such as surveys, focus groups, or interviews.
Insight
Analyze and interpret data to draw meaningful conclusions and make informed decisions, then share the results with relevant stakeholders.
Customer Insight sample projects
From market research to customer surveys, Beanstalk Insight has a wealth of experience in gathering valuable customer insights to drive business decisions.
Geographic Insights
To understand the needs, preferences, and behaviors of our customers in a specific market.
Product innovation & improvement
To rely on research to identify opportunities for product or service innovation and improvement.
Targeting
To inform marketing and sales strategy by understanding how to effectively target and communicate with the audience.