Audience Profiling
The path to brand growth starts with a well-defined portrait of your customers. We are able to help you identify your audience in terms of their key demographics, interests and behaviors.
As a small business, why do you need to have your customers profiled?
To clearly understand who your customer is.
To avoid personal opinions for customer-focused decisions.
To meet customer shifts and evolving needs.
To gain insight into changing habits, preferences, and interests.
To address customer needs through targeted marketing messages.
To increase sales and credibility.
Audience Profiling Process
Identify the purpose and goals of the audience profiling
Conduct audience profiling to clearly define the purpose and goals of the research.
Collect and analyze data
Collect and analyze data on the target audience. Methods include surveys, focus groups, online analytics, and more.
Create the audience profile
Once sufficient data has been collected and analyzed, we use it o create a detailed profile of the target audience.
Audience Profiling Samples
Depending on your brand’s needs, we can help you build a complete view of your customer with a myriad of audience definitions ranging from: Buyer Personas, Cluster Analysis, and Behavioral Segments.
Buyer Personas
A buyer persona is a representation of your target audience, based on market research and real data about your customers’ demographics, behavior patterns, motivations, and goals.
Customer Segmentation
Customer Segmentation groups similar consumers based on shared characteristics.
This approach gives razor sharp clarity of your customer’s demographics, preferences, behaviors, financial capacity, and much more.
Behavioral Segments
Behavioral segmentation classifies customers based on their engagement with your brand or website.
This segmentation is essential in identifying highly engaged customers and differentiating between current customers and potential prospects.